Get Started
Welcome to Poliris
Poliris measures how AI assistants such as ChatGPT, Gemini and Perplexity talk about your brand, checks whether your website is easy for search engines and AI crawlers to read, and turns what it finds into a list of tasks.
What is Poliris?
More and more people ask an AI assistant before they buy: “Which CRM is best for a small team?”, “Which running shoes are best for beginners?”. The assistant answers with a short list of brands and a few sources. Poliris asks those questions for you, on the assistants your customers use, and shows you whether your brand appears, how it is described, and which websites the assistants rely on.
Poliris also audits your website the way a crawler sees it, because an assistant can only quote pages it can reach and read. The two audits feed a roadmap of concrete tasks: content to write or rewrite, technical fixes, and sources worth getting cited on.
What you can do with it
Measure your AI reputation
See how often AI assistants mention each of your products, where you rank against competitors, and whether the tone is positive, neutral or negative.
Audit your website
Crawl your site with the Poliris crawler and run 151 tests on the site and its pages, grouped in three stages: Page Access, Content Access and Content Quality.
Plan the work
Turn both audits into a week-by-week SEO plan sized to the time you have, and track it on an execution board.
Act on it
Write and optimize content with Kate, the content writer of Poli AI, apply technical fixes to your site, and find the sources AI assistants quote.
Who is it for?
- Brands and marketing teams who want to know what AI assistants say about their products.
- SEO and GEO specialists who want the technical audit and the AI visibility audit in one place.
- Agencies and consultants who follow several brands, each in its own project.
- Content teams who need briefs and drafts grounded in real search and AI data.
How this guide is organized
- Get Started: create your account, run your first analysis, learn the vocabulary and how credits work.
- Measure: read the AI Reputation dashboards and the Technical Audit.
- Act: the Roadmap, Content, Implementation and Citations tools.
- Poli AI: the assistant that answers questions about your data.
- Connections and Settings: connect your site and your Google tools, manage your team and your plan.