Field notes on AI visibility & GEO
Strategy, frameworks, and short reads from the team building the operating system for how AI sees your brand.
Beyond Keywords: Generating Content Optimized for AI and Answer Engines.
Keyword density no longer earns citations. Learn the AI content generation framework B2B teams use to get surfaced by ChatGPT, Perplexity, and Google AI Overviews.
Aug 4, 2026The Rise of Entity-Based SEO: Moving from Strings to Things in the AI Era.
Semantic SEO shifts optimization from keyword strings to verified entities and relationships. Here's how to build entity-based SEO that Knowledge Graphs and LLMs can trust and cite.
Jul 7, 2026The Death of Traditional Search: Why GEO Is Your New Priority.
Generative engine optimization is the practice of structuring content so AI answer engines extract and cite it directly. Here's why it's your new priority.
Jun 30, 2026Why SEO Is the Cornerstone of GEO Success.
GEO needs SEO. Without solid technical foundations, even the best generative engine strategy collapses. Here's why and what to fix first.
Jun 23, 2026Want updates from the team?
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