Comparison · updated October 27, 2026

Poliris comparison: technical audit, keywords and AI visibility

Compared with Semrush, Ahrefs, Search Atlas, Screaming Frog, Peec AI, Qwairy and 12 other tools

Poliris brings together the technical audit, Google keywords, links, content and AI visibility, and pushes fixes live to your site. Data on other tools comes from their public pages.

Every module, from $29 a month

Technical audit150+checks per page, for Google and AI crawlers

Google keywords8B+keywords with volume and difficulty

Links330,000+sites to publish a sponsored article, prices compared

AI visibility10AI engines tracked on every plan

Overview

Poliris vs SEO suites, crawlers and AI visibility trackers

SEO suites cover keywords and links. Crawlers audit the site. AI visibility trackers measure how often a brand appears in AI answers. Poliris covers all three in one subscription.

Of the 19 tools reviewed, Poliris is the only one that documents a full-site audit with AI crawler checks, fixes pushed live and a dated action plan.

Overview: Poliris vs eight tools
Feature		Semrush	Ahrefs	Search Atlas	Screaming Frog	Profound	Peec AI	Qwairy	Otterly.AI
		SEO suites			Crawler	AI visibility trackers
Technical audit
Full-site crawl	Included	Included	Included	Included	Included	Partial, add-on or higher plan	Not mentioned	Partial, add-on or higher plan	Partial, add-on or higher plan
AI crawler checks	Included	Partial, add-on or higher plan, AI add-on	Not mentioned	Not mentioned	Partial, add-on or higher plan	Included	Included	Included	Included
Fixes pushed live to the site	Included	Not mentioned	Partial, add-on or higher plan, $200 add-on	Included	Not mentioned	Partial, add-on or higher plan	Not mentioned	Not mentioned	Not mentioned
Google keywords
Google keyword database	8B+	28.8B	29B	5.2B	Not mentioned	Not mentioned	Not mentioned	Not mentioned	Not mentioned
Google rank tracking	Included, unlimited	Included	Included	Included	Not mentioned	Not mentioned	Not mentioned	Not mentioned	Not mentioned
Links
Links to earn on AI-cited sites	Included	Partial, add-on or higher plan, AI PR, $149	Partial, add-on or higher plan	Included	Not mentioned	Not mentioned	Partial, add-on or higher plan	Included	Partial, add-on or higher plan
Sponsored article prices compared	Included, 330,000+ sites	Not mentioned	Not mentioned	Partial, add-on or higher plan	Not mentioned	Not mentioned	Not mentioned	Included, bought outside the tool	Not mentioned
AI visibility
AI engines tracked	10	4+$99 add-on	7from Lite	3from Growth	Not mentioned	up to 9	3 of your choice	7	4+3 add-ons
Brand sentiment	Included	Partial, add-on or higher plan	Not mentioned	Partial, add-on or higher plan	Not mentioned	Included	Included	Included	Included
Sources cited by AI	Included	Partial, add-on or higher plan	Partial, add-on or higher plan	Partial, add-on or higher plan	Not mentioned	Included	Included	Included	Included
Content and action plan
Article writing	Included	Partial, add-on or higher plan, $60 add-on	Partial, add-on or higher plan	Included	Not mentioned	Included	Not mentioned	Included	Not mentioned
Publishing to the site	Included	Partial, add-on or higher plan	Not mentioned	Included	Not mentioned	Included	Not mentioned	Not mentioned	Not mentioned
Dated action plan, all workstreams	Included	Partial, add-on or higher plan	Not mentioned	Partial, add-on or higher plan	Not mentioned	Partial, add-on or higher plan	Partial, add-on or higher plan	Partial, add-on or higher plan	Partial, add-on or higher plan
Access and pricing
Users included	Unlimited	1	1	1	1	Unlimited	Unlimited	Unlimited	Unlimited
White label on your domain	Included, agency pack	Partial, add-on or higher plan, reports	Not mentioned	Partial, add-on or higher plan, from $999	Not mentioned	Not mentioned	Partial, add-on or higher plan, Looker Studio	Partial, add-on or higher plan, on quote	Partial, add-on or higher plan, Looker Studio
Monthly price for every module	$29	$408Starter + content + AI PR	$329Lite + Patches	$199Growth	$23$279/yr license	On quote	$95	€79	$29

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Included in the entry planPartial, add-on or higher planNot mentioned in public documentationNot disclosed

Public prices checked October 24 to 26, 2026, in US dollars excluding tax, billed monthly. The monthly price for every module is the cheapest combination of plans and add-ons that unlocks the tool's features listed in this table, excluding white label. Profound: Enterprise plan, its only published paid plan.

Total cost

Five subscriptions or one platform

SEO teams often use one tool per workstream. Each tool keeps its own data, which has to be exported and cross-checked by hand. Poliris brings these workstreams into one platform, on a single dataset.

Today: one tool per workstream

WorkstreamUsual toolPer month

Technical auditScreaming Frog$23

Keywords and linksSemrush$139

AI visibilityPeec AI$95

ContentSurfer$59

Fixes on the siteSearch Atlas$99

Action planSpreadsheet

+ exports and manual cross-checking

Total subscriptions≈ $415

5 subscriptions
5 data sources
1 user included in 4 tools out of 5

With Poliris: one platform

6 modules

Technical audit150+ checks

Google keywords8B+ keywords

AI visibility10 engines

Links and citations330,000+ sites

Contentwritten by Kate

Action planweek by week

One dataset

Dashboard and Poli AI

Six AI agents analyze all the data and set the priorities for the week.

Your team

Approves the actions. Fixes, articles and outreach go out from Poliris.

Poliris subscriptionFrom $29

1 subscription
1 dataset
Unlimited users

Example stack. Public prices billed monthly, for one user, October 2026. Screaming Frog: $279 annual license, shown per month. Surfer: Discovery plan. Search Atlas: Starter plan.

What Poliris does

One dataset
Audit, rankings, AI answers, links and content share the same data and the same prioritization rules. No exports are needed.
Six built-in AI agents
Strategy, technical audit, visibility, content, sentiment and competition. Each agent works on all the platform's data, which an AI connected to separate tools cannot do.
A dated action plan
Fixes, content and links are scheduled week by week. No other tool reviewed documents a dated schedule.
Unlimited users
On every plan. Semrush and Ahrefs charge $45 and $40 a month respectively for each extra user.

Technical audit

Technical audit: Poliris vs Screaming Frog, Semrush, Ahrefs, Search Atlas and Qwairy

All six tools audit a site. Only two check AI crawler access on their entry plan, and two push fixes live. Poliris is the only one that does both.

150+checks per page, for Google and AI crawlers

3 familiespage access, content access (including JavaScript), content quality

Scheduledautomatic re-audit

Livefixes applied to the site, with history and rollback

Technical audit: comparison
Criterion		Screaming Frog	Semrush	Ahrefs	Search Atlas	Qwairy
Full-site crawl	Included	Included	Included	Included	Included	Partial, add-on or higher plan, page by page
Number of checks	150+	300+	140+	170+	Not disclosed	Not disclosed
AI crawler checks	Included	Partial, add-on or higher plan	Partial, add-on or higher plan, AI add-on	Not mentioned	Not mentioned	Included
Scheduled re-crawl	Included	Included	Included	Included	Included	Not mentioned
Fixes pushed live	Included	Not mentioned	Not mentioned	Partial, add-on or higher plan, $200 add-on	Included	Not mentioned

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What Poliris does

The whole site, from the domain name
Cloud crawl, nothing to install. Very large sites are audited by sampling.
Three families of checks
Crawler access to the page, content access including JavaScript, and content quality, for Google and AI engines alike.
Fixes pushed live
Titles, headings, structured data and robots.txt, after approval, with history and rollback.
WordPress and Shopify first
On these CMSs the page is changed at the source, so every crawler sees the fix. On other sites, a JavaScript pixel applies it on page load.

Where others go further. Screaming Frog, Sitebulb and Lumar remain better suited to crawling millions of pages or running custom extractions.

Google keywords

Google keywords: Poliris vs Semrush, Ahrefs, SE Ranking and Search Atlas

AI visibility trackers have no keyword database. SEO suites have one and sell AI tracking as an add-on. Poliris includes both in the same plan.

8B+Google keywords with volume and difficulty

Unlimitedrankings tracked, daily or weekly

Any citylive Google results page

AI competitorstracked on Google too

Google keywords: comparison
Criterion		Semrush	Ahrefs	SE Ranking	Search Atlas	AI visibility trackers
Google keyword database	8B+	28.8B	29B	5.5B	5.2B	Not mentioned
Volume and difficulty	Included	Included	Included	Included	Included	Not mentioned
Google results pages (SERP)	Included, live, any city	Included	Included	Included	Included	Not mentioned
Rankings tracked	Unlimiteddaily or weekly	500daily	750Lite, weekly	2,000daily	2,000daily	Not mentioned
AI competitors tracked on Google	Included	Partial, add-on or higher plan, AI add-on	Partial, add-on or higher plan	Partial, add-on or higher plan, separate product	Partial, add-on or higher plan	Not mentioned

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What Poliris does

More than 8 billion keywords
Volume and difficulty in every tracked country.
Live results pages
From any city: top 20, local pack and Google's AI answer.
Unlimited rankings
Tracked daily or weekly, alongside real clicks from Search Console.
Your AI competitors on Google
Competitors cited by AI engines are tracked on Google, offer by offer and market by market.

Where others go further. Semrush and Ahrefs have larger databases, close to 29 billion keywords each.

Links and citations

Links: Poliris vs Qwairy, Semrush, Search Atlas, Peec AI and Ahrefs

AI answers rely on a limited set of sites. Several tools identify these sources. Poliris also compares the price of a sponsored article on those sites and lets you order it.

330,000+sites with a sponsored article price

15+marketplaces compared

3 statusesactive link, unlinked mention, absent

1 toolorders and outreach from Poliris

Links and citations: comparison
Criterion		Qwairy	Semrush	Search Atlas	Peec AI	Ahrefs
AI-cited sites, ranked	Included	Included	Partial, add-on or higher plan, AI PR, $149	Partial, add-on or higher plan	Included	Partial, add-on or higher plan
Sponsored article prices compared	Included, 330,000+ sites	Included	Not mentioned	Partial, add-on or higher plan	Not mentioned	Not mentioned
Order from the tool	Included	Not mentioned	Not mentioned	Partial, add-on or higher plan	Not mentioned	Not mentioned
Outreach email from the tool	Included	Not mentioned	Included	Included	Partial, add-on or higher plan	Not mentioned

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What Poliris does

AI sources, ranked
Press, forums, blogs, review sites. For each site: authority, brand presence and competitors cited.
Prices compared
The price of a sponsored article on more than 330,000 sites, collected from 15+ marketplaces. Orders are placed in Poliris. Google asks for these links to carry the rel="sponsored" attribute.
Outreach
Link requests on existing mentions, product listings or partnership proposals. The email is sent from Poliris.
The sites that matter to AI
The analysis starts from the sources cited in your market, not from the whole web.

Where others go further. Poliris has no backlink index. For a full backlink profile audit, Semrush and Ahrefs remain the reference.

AI visibility

AI visibility: Poliris vs Peec AI, Profound, Qwairy, Otterly.AI and Semrush

Poliris tracks the ten engines below on every paid plan, with no extra cost per engine or per user. It adds Google rank tracking, a full-site audit and live fixes.

ChatGPT
Gemini
Perplexity
Claude
Microsoft Copilot
Grok
Mistral
DeepSeek
Google AI Overviews
Google AI Mode

AI visibility: comparison
Criterion		Peec AI	Profound	Qwairy	Otterly.AI	Semrush
AI engines tracked	10	3 of your choice	up to 9	7	4+3 add-ons	4+
Monthly price	$29	$95	On quote	€79	$29	$99AI add-on
Included volume	300answers	≈ 4,500answers	Not disclosed	2,500credits	≈ 1,800answers	25prompts
Google rankings in the same tool	Included	Not mentioned	Not mentioned	Not mentioned	Not mentioned	Included
Full-site audit	Included	Not mentioned	Partial, add-on or higher plan, known pages	Partial, add-on or higher plan, page by page	Partial, add-on or higher plan, page by page	Included
Fixes pushed live	Included	Not mentioned	Partial, add-on or higher plan, pages for AI crawlers	Not mentioned	Not mentioned	Not mentioned

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What Poliris does

Prompts built from your offers
Poliris analyzes the site, identifies each offer, its personas and markets, then writes buyers' questions in the language of each market.
Sentiment by buying criterion
31 criteria in 10 categories, including price, quality and service.
Sources and competitors
Pages cited by each engine, and competitors recommended instead of the brand.
240+ countries, down to city level
A local business is tracked from its own city, in its own language.

Where others go further. Peec AI and Otterly.AI include more answers per dollar. Profound, Peec AI and Qwairy also analyze server logs to measure AI crawler visits.

Content

Content: Poliris vs Surfer, Semrush, Search Atlas, Qwairy and Profound

Kate, the Poliris writing agent, works from the brand's data: products, audiences, competitors and audit results.

90 sapproximately, for a complete, sourced first draft

/100SEO, GEO and AEO score for every page

1 clickpublishing to WordPress, Shopify or Webflow

Content: comparison
Criterion		Surfer	Semrush	Search Atlas	Qwairy	Profound
Article writing	Included	Included	Partial, add-on or higher plan, $60 add-on	Included	Included	Included
Page scoring	Included, out of 100, SEO and AI	Included, Content Score	Partial, add-on or higher plan	Included	Included	Included
Publishing to the site	Included, WordPress, Shopify, Webflow	Partial, add-on or higher plan, WordPress, Google Docs	Partial, add-on or higher plan, WordPress export	Included	Not mentioned	Included
AI visibility in the same tool	Included	Partial, add-on or higher plan, higher plan	Partial, add-on or higher plan, AI add-on	Partial, add-on or higher plan, from Growth	Included	Included

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What Poliris does

Topics drawn from your gaps
Kate writes on the questions where AI engines do not cite the brand, based on audit results and engine answers.
Scoring and rewriting
Automated checks, AI evaluation and hallucination detection. Kate rewrites only the weak passages.
Internal linking
Kate turns key phrases into links to your other pages. Site-wide suggestions are in beta.
Repurposing
The same content feeds documentation, LinkedIn, social media and newsletters.

Pricing

Pricing: Poliris vs SEO suites

To unlock all their modules, the closest suites cost $199 to $408 a month, and none of them covers every Poliris workstream.

Monthly price for every moduleUS dollars, excluding tax, billed monthly

Semrush Starter + content + AI PRno live fixes

$408

Ahrefs Lite + Patchesno AI crawler checks

$329

SE Ranking Core + AI add-onno live fixes or AI crawler checks

$218

Search Atlas Growthno AI crawler checks, 3 AI engines

$199

Poliris Growthevery module, 1,500 AI answers

$99

Poliris Starterevery module, 300 AI answers

$29

Free

10 prompts
2 AI engines

Starter

$29per month

100 prompts
300 AI answers
10 AI engines

Growth

$99per month

500 prompts
1,500 AI answers
10 AI engines

Pro

$189per month

1,000 prompts
3,000 AI answers
10 AI engines

Every paid Poliris plan includes all features except the agency white label, with unlimited users. Volumes differ: the suites have larger keyword and backlink databases, and several AI trackers include more answers per dollar.

For agencies

White label: Poliris vs SE Ranking, Qwairy, Search Atlas, Semrush and Peec AI

The Poliris white label covers the whole platform, on the agency's own domain, with unlimited users.

Agency white label: comparison
		SE Ranking	Qwairy	Search Atlas	Semrush	Peec AI
What carries your brand	The whole platform and its reports	The whole platform and its reports	The whole platform	The suite and client portals	PDF reports	Looker Studio dashboards
On your own domain	Included	Included	Included	Included	Partial, add-on or higher plan, reports	Not mentioned
Price	$69/moagency pack	+$69/mobilled annually	On quote	From $999/mo	$20/moper report	Not disclosed

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What Poliris does

One workspace per client
Pooled usage and centralized billing.
Your domain, your colors
Audit, AI visibility, content, links and action plan carry the agency's logo.
Unlimited users
For the agency team and its clients.
Agency pack
$69 a month for the full white label.

Methodology

Methodology and sources

Sources: public pricing pages, documentation and help centers of each vendor.
Period: data collected October 24 to 26, 2026.
Prices: US dollars, excluding tax, billed monthly; annual licenses are shown per month.
Unpublished data: marked as not disclosed, never estimated.
Profound: column based on the Enterprise plan, its only published paid plan.
Criteria: those the market uses on its own comparison pages (Qwairy, Semrush, Ahrefs, Search Atlas).
Poliris: data from poliris.io and the product team.

This page is updated regularly. For any correction request: contact@poliris.io.

Sources

FAQ

Frequently asked questions

For auditing and fixing a site, yes. Poliris crawls the whole site, checks its accessibility for Google and AI crawlers, prioritizes issues and pushes fixes live, which Screaming Frog does not do. For crawling millions of pages or running custom extractions, Screaming Frog remains a useful complement.

For bringing keywords, rankings, links and AI visibility together, yes. Poliris adds live fixes and an action plan that covers technical work, content and links. For in-depth backlink profile analysis, Semrush and Ahrefs remain useful complements.

Yes, and it goes further. Poliris tracks 10 AI engines using prompts built from your offers, measures sentiment by buying criterion and identifies cited sources. It then acts on these results with the audit, live fixes, content, links and the action plan.

Poli AI and its six agents work inside Poliris, on a single dataset and with the same method: audit, rankings, AI answers, links and content. A general-purpose AI, or one connected to several separate tools, only sees part of this data.

ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, Mistral, DeepSeek, Google AI Overviews and Google AI Mode, on every paid plan.

Yes. The white label covers the whole platform on the agency's domain, with unlimited users and one workspace per client. The agency pack costs $69 a month.

Yes. The free plan tracks 10 prompts on two AI engines.

This comparison is written by Poliris, which chose the criteria it considers important, as every vendor does on its comparison pages. All competitor data comes from each vendor's public pages, listed in the sources. Each section also states where other tools go further. For any correction request: contact@poliris.io.

Poliris vs SEO suites, crawlers and AI visibility trackers

Five subscriptions or one platform

Technical audit: Poliris vs Screaming Frog, Semrush, Ahrefs, Search Atlas and Qwairy

Google keywords: Poliris vs Semrush, Ahrefs, SE Ranking and Search Atlas

Links: Poliris vs Qwairy, Semrush, Search Atlas, Peec AI and Ahrefs

AI visibility: Poliris vs Peec AI, Profound, Qwairy, Otterly.AI and Semrush

Content: Poliris vs Surfer, Semrush, Search Atlas, Qwairy and Profound

Pricing: Poliris vs SEO suites

White label: Poliris vs SE Ranking, Qwairy, Search Atlas, Semrush and Peec AI

Methodology and sources

Sources

Frequently asked questions

Can Poliris replace Screaming Frog?

Can Poliris replace Semrush or Ahrefs?

Is Poliris an AI visibility tracker like Peec AI or Profound?

What does Poli AI add compared with a general-purpose AI?

Which AI engines does Poliris track?

Is Poliris suited to agencies?

Is there a free plan?

Is this comparison biased toward Poliris?