{"id":1394,"date":"2025-10-27T14:48:14","date_gmt":"2025-10-27T13:48:14","guid":{"rendered":"https:\/\/poliris.io\/?p=1394"},"modified":"2025-11-06T11:47:11","modified_gmt":"2025-11-06T10:47:11","slug":"seo-summit-2025","status":"publish","type":"post","link":"https:\/\/poliris.io\/en\/seo-summit-2025\/","title":{"rendered":"SEO Summit 2025"},"content":{"rendered":"<p><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b70180 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b70180 {margin-top:0px !important; padding-top:40px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802971900 liquid-row-responsive-6a06133b70180 liquid-row-shadowbox-6a06133b70198 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b70817\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b7087c{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b7087c\"><\/div><style>.ld_fancy_heading_6a06133b709f8 h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b709f8 h2 {font-size:38px; }  } .ld_fancy_heading_6a06133b709f8 h2 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b709f8 .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b709f8 h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b709f8 h2 {font-size:38px; }  } .ld_fancy_heading_6a06133b709f8 h2 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b709f8\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  How AI Is Reinventing SEO \u2014 and Why GEO Is Essential in 2025<\/h2><\/div><style>.ld_spacer_6a06133b70b33{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b70b33\"><\/div><style>.ld_fancy_heading_6a06133b70bc2 p {font-size:17px; } .ld_fancy_heading_6a06133b70bc2 p {line-height:1.47em; } .ld_fancy_heading_6a06133b70bc2 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b70bc2 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b70bc2 p {font-size:17px; } .ld_fancy_heading_6a06133b70bc2 p {line-height:1.47em; } .ld_fancy_heading_6a06133b70bc2 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b70bc2\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Generative AI is reshaping SEO by delivering synthetic, contextualized answers that can reduce traditional organic traffic by up to 50% on certain queries.<\/p>\n<p>GEO (Generative Engine Optimization) is becoming essential to be cited by AI systems as a trusted source, combining expertise, structure, and fresh content.<\/p>\n<p>Google\u2019s 2025 algorithm updates strengthen E-E-A-T criteria, penalizing mass-generated content and rewarding quality and user experience.<\/p>\n<p>Google\u2019s AI Overviews, rolled out at the end of 2025, capture a significant share of clicks, forcing an urgent adaptation of SEO and GEO strategies.<\/p>\n<p>Professionals must master understanding LLMs, contextualized editorial strategy, and ethics to succeed in tomorrow\u2019s SEO. <\/p><\/div><style>.ld_spacer_6a06133b70c76{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b70c76\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b70d66 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b70d66 {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b70d66 liquid-row-shadowbox-6a06133b70d75 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b70e56\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b70e97{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b70e97\"><\/div><style>.ld_fancy_heading_6a06133b70f24 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b70f24 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b70f24 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b70f24 .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b70f24 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b70f24 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b70f24 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b70f24\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Introduction<\/h3><\/div><style>.ld_spacer_6a06133b70fa6{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b70fa6\"><\/div><style>.ld_fancy_heading_6a06133b7102b p {font-size:17px; } .ld_fancy_heading_6a06133b7102b p {line-height:1.47em; } .ld_fancy_heading_6a06133b7102b p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b7102b .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7102b p {font-size:17px; } .ld_fancy_heading_6a06133b7102b p {line-height:1.47em; } .ld_fancy_heading_6a06133b7102b p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7102b\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The SEO Summit 2025 has established itself as the must-attend annual event for SEO professionals, amid a year marked by major upheavals linked to generative artificial intelligence. The rise of generative search engines (Google SGE, Bing AI, Perplexity, Gemini) is radically redefining the rules of the game: visibility is no longer measured solely by SERP rankings, but by the ability to be cited and used by AIs in their direct responses.<\/p>\n<p>This revolution ushers in a new era, where GEO (Generative Engine Optimization) becomes the key to staying relevant and competitive. This detailed report analyzes the main themes of the SEO Summit 2025, drawing on expert insights, concrete case studies, and recent algorithmic changes, to provide a clear and actionable roadmap for agencies, consultants, and marketing leaders.<\/p><\/div><style>.ld_spacer_6a06133b710aa{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b710aa\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b7118a {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b7118a {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b7118a liquid-row-shadowbox-6a06133b71198 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b71264\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b712a5{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b712a5\"><\/div><style>.ld_fancy_heading_6a06133b7132d h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7132d h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7132d h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7132d .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b7132d h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7132d h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7132d h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7132d\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Key Themes for 2025: Generative AI, Generative Search Engines, and SERP Transformations <\/h3><\/div><style>.ld_spacer_6a06133b713a4{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b713a4\"><\/div><style>.ld_fancy_heading_6a06133b71429 p {font-size:17px; } .ld_fancy_heading_6a06133b71429 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71429 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b71429 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b71429 p {font-size:17px; } .ld_fancy_heading_6a06133b71429 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71429 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71429\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Generative AI is at the heart of SEO transformations in 2025. Unlike traditional search engines, generative engines such as Google SGE, Bing AI, Perplexity, and Gemini provide concise conversational answers, reducing the user\u2019s need to click on links.<\/p>\n<p>This shift directly impacts organic traffic: studies show that certain queries have seen traffic drops of up to 50% since the rollout of AI Overviews, particularly for informational queries like marketingautomation.fr+2. The SEO Summit emphasized that this trend is irreversible and that professionals must adapt by optimizing their content for these new response formats.<\/p><\/div><style>.ld_spacer_6a06133b714a2{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b714a2\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b71525 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71525 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71525 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b71525 .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b71525 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71525 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71525 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71525\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  GEO (Generative Engine Optimization) is emerging as a key discipline to address these challenges.<\/h3><\/div><style>.ld_spacer_6a06133b7158b{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7158b\"><\/div><style>.ld_fancy_heading_6a06133b71613 p {font-size:17px; } .ld_fancy_heading_6a06133b71613 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71613 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b71613 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b71613 p {font-size:17px; } .ld_fancy_heading_6a06133b71613 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71613 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71613\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  This involves optimizing content not just for ranking in traditional search engines, but to be selected, understood, and cited by generative AIs. It requires clear content structuring (headings, short paragraphs, lists, tables), highlighting expertise and credibility (expert quotes, reliable sources), and regularly updating content to ensure its freshness.<\/p>\n<p>SERP changes are also significant. In 2025, Google rolled out several major algorithm updates, including the Google Spam Update and the June Core Update, which emphasize content quality and user experience. The E-E-A-T criteria (Experience, Expertise, Authority, Trustworthiness) have become essential for evaluating a site\u2019s relevance.<\/p>\n<p>Mass-produced AI-generated content without human-added value is penalized, while original, contextualized, and well-sourced content is rewarded. <\/p><\/div><style>.ld_spacer_6a06133b71690{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71690\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b717a9 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b717a9 {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b717a9 liquid-row-shadowbox-6a06133b717b6 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b71894\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b718e8{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b718e8\"><\/div><style>.ld_fancy_heading_6a06133b71970 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b71970 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b71970 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b71970 .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b71970 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b71970 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b71970 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71970\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >   The Key Conferences That Defined SEO Summit 2025<\/h3><\/div><style>.ld_spacer_6a06133b719f4{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b719f4\"><\/div><style>.ld_fancy_heading_6a06133b71a78 p {font-size:17px; } .ld_fancy_heading_6a06133b71a78 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71a78 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b71a78 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b71a78 p {font-size:17px; } .ld_fancy_heading_6a06133b71a78 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71a78 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71a78\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  AI-First: The Right Content in the Right Place<br \/>\nJulien Bismuth (Getfluence) and de Vauxmoret (Uplix) kicked off the Summit by emphasizing the importance of adapting content structure to language models. With 14 billion daily searches on Google and 2.5 billion on ChatGPT, users now favor direct and concise answers.<\/p>\n<p>Speakers highlighted the need to clearly define named entities (brands, products, locations) and their attributes so that AIs can correctly understand and cite content. They also showcased tools like Promptwatch and Qwairy, which help analyze connections between concepts and optimize visibility in AI responses.<\/p><\/div><style>.ld_spacer_6a06133b71b0a{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71b0a\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b71b8b h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71b8b h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71b8b h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b71b8b .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b71b8b h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71b8b h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71b8b h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71b8b\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Influencing AIs: The R&amp;D of Tomorrow<\/h3><\/div><style>.ld_spacer_6a06133b71bfa{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71bfa\"><\/div><style>.ld_fancy_heading_6a06133b71c79 p {font-size:17px; } .ld_fancy_heading_6a06133b71c79 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71c79 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b71c79 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b71c79 p {font-size:17px; } .ld_fancy_heading_6a06133b71c79 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71c79 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71c79\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Alan Cladx explored advanced methods for guiding language models, emphasizing the importance of English as the reference language and JSON format for structuring data. Unlike traditional SEO, backlinks do not influence AIs, but citations play a crucial role.<\/p>\n<p>He shared innovative techniques, such as generating URLs with instructions to \"educate\" AIs, or using self-verified sources to strengthen content credibility\u2014an audacious but effective approach to maximize presence in generative responses.<\/p>\n<p><strong>Decoding How AIs Work<\/strong> Using Crawl Data: Nicolas Rabouille (Rablab) demonstrated how to analyze server logs to identify the pages most visited by AI bots, dubbed \u201cAI magnets.\u201d With tools like AI Crawl Intelligence, it becomes possible to track visits from \u201ccontextualization bots\u201d and optimize content for derived queries. This strategy is essential for anticipating trends and tailoring publications to the expectations of language models.<\/p><\/div><style>.ld_spacer_6a06133b71d06{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71d06\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b71d87 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71d87 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71d87 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b71d87 .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b71d87 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71d87 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71d87 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71d87\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  How to Appear on ChatGPT: Insights from the Study<\/h3><\/div><style>.ld_spacer_6a06133b71df7{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71df7\"><\/div><style>.ld_fancy_heading_6a06133b71e75 p {font-size:17px; } .ld_fancy_heading_6a06133b71e75 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71e75 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b71e75 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b71e75 p {font-size:17px; } .ld_fancy_heading_6a06133b71e75 p {line-height:1.47em; } .ld_fancy_heading_6a06133b71e75 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71e75\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Mika\u00ebl Priol (Yooda) presented a revealing study: 83% of sources cited by ChatGPT do not appear in Google\u2019s top 100 results. The most referenced sources? Reddit (50%), Wikipedia (33%), and blogs. He also highlighted visibility factors, such as brand mentions and branded anchors, and recommended using the Netlinking AI Visibility Checker to assess content performance in AI responses.<\/p><\/div><style>.ld_spacer_6a06133b71edd{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71edd\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b71f5d h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71f5d h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71f5d h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b71f5d .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b71f5d h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b71f5d h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b71f5d h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b71f5d\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Off-Site Influence for AIs <\/h3><\/div><style>.ld_spacer_6a06133b71fc3{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b71fc3\"><\/div><style>.ld_fancy_heading_6a06133b72041 p {font-size:17px; } .ld_fancy_heading_6a06133b72041 p {line-height:1.47em; } .ld_fancy_heading_6a06133b72041 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b72041 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b72041 p {font-size:17px; } .ld_fancy_heading_6a06133b72041 p {line-height:1.47em; } .ld_fancy_heading_6a06133b72041 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b72041\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Jacky Giang (Linksgarden) explained how to influence language model databases, notably through Common Crawl, which accounts for 60% of ChatGPT-3\u2019s data. He emphasized the importance of reliable sources (.gov, .edu) and citations, which are far more influential than traditional backlinks. A well-designed off-site strategy can thus shape AI perception and enhance brand visibility. <\/p><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b720f9 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b720f9 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b720f9 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b720f9 .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b720f9 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b720f9 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b720f9 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b720f9\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Off-Site Influence for AIs <\/h3><\/div><style>.ld_spacer_6a06133b7215e{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7215e\"><\/div><style>.ld_fancy_heading_6a06133b721ec p {font-size:17px; } .ld_fancy_heading_6a06133b721ec p {line-height:1.47em; } .ld_fancy_heading_6a06133b721ec p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b721ec .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b721ec p {font-size:17px; } .ld_fancy_heading_6a06133b721ec p {line-height:1.47em; } .ld_fancy_heading_6a06133b721ec p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b721ec\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Jacky Giang (Linksgarden) explained how to influence language model databases, notably through Common Crawl, which accounts for 60% of ChatGPT-3\u2019s data. He emphasized the importance of reliable sources (.gov, .edu) and citations, which are far more influential than traditional backlinks. A well-designed off-site strategy can thus shape AI perception and enhance brand visibility. <\/p><\/div><style>.ld_spacer_6a06133b72258{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b72258\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b722db h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b722db h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b722db h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b722db .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b722db h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b722db h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b722db h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b722db\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Traditional SEO vs. AI Optimization: Finding the Balance<\/h3><\/div><style>.ld_spacer_6a06133b7233f{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7233f\"><\/div><style>.ld_fancy_heading_6a06133b723bc p {font-size:17px; } .ld_fancy_heading_6a06133b723bc p {line-height:1.47em; } .ld_fancy_heading_6a06133b723bc p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b723bc .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b723bc p {font-size:17px; } .ld_fancy_heading_6a06133b723bc p {line-height:1.47em; } .ld_fancy_heading_6a06133b723bc p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b723bc\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Olivier Duffez compared traditional SEO and GEO approaches, highlighting their commonalities (UX, expertise, conversational content) and the specifics of GEO, such as chunking (structuring content into clear blocks) and embedding (semantic representation). He reminded that brand mentions and content updates are now as important as backlinks.<\/p><\/div><style>.ld_spacer_6a06133b7241f{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7241f\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b7249e h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7249e h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7249e h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7249e .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b7249e h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7249e h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7249e h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7249e\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Queries, Responses, and Expansion in Generative Search Engines <\/h3><\/div><style>.ld_spacer_6a06133b724fe{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b724fe\"><\/div><style>.ld_fancy_heading_6a06133b7257b p {font-size:17px; } .ld_fancy_heading_6a06133b7257b p {line-height:1.47em; } .ld_fancy_heading_6a06133b7257b p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b7257b .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7257b p {font-size:17px; } .ld_fancy_heading_6a06133b7257b p {line-height:1.47em; } .ld_fancy_heading_6a06133b7257b p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7257b\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Sylvain Peyronnet detailed the mechanisms of generative search engines, such as RRF (Reciprocal Rank Fusion), which combines source rankings, and thematic expansion, which broadens coverage of search intents. A deep understanding of these processes allows for adapting editorial strategies to maximize visibility in AI responses.<\/p><\/div><style>.ld_spacer_6a06133b725ed{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b725ed\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b7266d h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7266d h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7266d h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7266d .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b7266d h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7266d h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7266d h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7266d\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  <span class=\"TextRun SCXW216453645 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216453645 BCX0\" data-ccp-charstyle=\"whitespace-pre-wrap\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;be8051c7-5c3d-57f9-a653-cf9bdc140446|1&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Aptos&quot;,469777842,&quot;&quot;,469777843,&quot;Aptos&quot;,469777844,&quot;Aptos&quot;,201341986,&quot;1&quot;,469769226,&quot;Aptos&quot;,268442635,&quot;22&quot;,469775450,&quot;whitespace-pre-wrap&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;whitespace-pre-wrap&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;&#093;}\">Meeting Client Expectations in GEO<\/span><\/span><\/h3><\/div><style>.ld_spacer_6a06133b7274f{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7274f\"><\/div><style>.ld_fancy_heading_6a06133b727d1 p {font-size:17px; } .ld_fancy_heading_6a06133b727d1 p {line-height:1.47em; } .ld_fancy_heading_6a06133b727d1 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b727d1 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b727d1 p {font-size:17px; } .ld_fancy_heading_6a06133b727d1 p {line-height:1.47em; } .ld_fancy_heading_6a06133b727d1 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b727d1\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Fr\u00e9d\u00e9rik Bobet addressed the practical challenges of GEO, such as the lack of volumetric data for prompts and result instability. He proposed a method to track AI snippet triggers and analyze brand presence in citations, using tools like the Plugin Scrap ChatGPT.<\/p><\/div><style>.ld_spacer_6a06133b7283d{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7283d\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b728be h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b728be h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b728be h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b728be .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b728be h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b728be h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b728be h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b728be\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Measuring the Impact of AI Engines: Metrics and Actions<\/h3><\/div><style>.ld_spacer_6a06133b72921{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b72921\"><\/div><style>.ld_fancy_heading_6a06133b729a7 p {font-size:17px; } .ld_fancy_heading_6a06133b729a7 p {line-height:1.47em; } .ld_fancy_heading_6a06133b729a7 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b729a7 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b729a7 p {font-size:17px; } .ld_fancy_heading_6a06133b729a7 p {line-height:1.47em; } .ld_fancy_heading_6a06133b729a7 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b729a7\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Olivier de Segonzac (Resoneo) closed the Summit by presenting an ideal dashboard for measuring the impact of language models. He detailed the importance of server logs to track AI bot visits, analyzing AI traffic in GA4, and monitoring mentions and citations. A data-driven approach essential for managing GEO strategies. <\/p><\/div><style>.ld_spacer_6a06133b72a0d{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b72a0d\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b72c53 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b72c53 {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b72c53 liquid-row-shadowbox-6a06133b72c62 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b72d2d\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b72d73{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b72d73\"><\/div><style>.ld_fancy_heading_6a06133b72dfc h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b72dfc h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b72dfc h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b72dfc .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b72dfc h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b72dfc h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b72dfc h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b72dfc\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Key Takeaways<\/h3><\/div><style>.ld_spacer_6a06133b72e79{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b72e79\"><\/div><style>.ld_fancy_heading_6a06133b72efb p {font-size:17px; } .ld_fancy_heading_6a06133b72efb p {line-height:1.47em; } .ld_fancy_heading_6a06133b72efb p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b72efb .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b72efb p {font-size:17px; } .ld_fancy_heading_6a06133b72efb p {line-height:1.47em; } .ld_fancy_heading_6a06133b72efb p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b72efb\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The sessions at SEO Summit 2025 revealed innovative strategies for adapting to the era of generative AI. Experts emphasized that reliability, semantic consistency, and recognized expertise are now essential to be cited by AIs.<\/p>\n<p>Emerging tools, such as BrightEdge and the Semrush GEO Toolkit, allow tracking the frequency and context of citations, providing a clear view of opportunities to leverage. Case studies presented showed that contextualized, original content illustrated with concrete examples is more frequently cited by AIs. For instance, an article enriched with a unique case study on managing customer reviews was cited by Perplexity, demonstrating the importance of originality and contextualization.<\/p><\/div><style>.ld_spacer_6a06133b72f7d{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b72f7d\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b73059 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b73059 {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b73059 liquid-row-shadowbox-6a06133b73067 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b73132\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b73180{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b73180\"><\/div><style>.ld_fancy_heading_6a06133b73207 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b73207 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b73207 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b73207 .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b73207 h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b73207 h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b73207 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b73207\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  GEO in Response to the Challenges of Generative AI<\/h3><\/div><style>.ld_spacer_6a06133b73280{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73280\"><\/div><style>.ld_fancy_heading_6a06133b73302 p {font-size:17px; } .ld_fancy_heading_6a06133b73302 p {line-height:1.47em; } .ld_fancy_heading_6a06133b73302 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b73302 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b73302 p {font-size:17px; } .ld_fancy_heading_6a06133b73302 p {line-height:1.47em; } .ld_fancy_heading_6a06133b73302 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b73302\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  GEO addresses the challenges posed by generative AI by transforming the way content is optimized. It\u2019s no longer just about \u201cranking\u201d for a keyword, but about becoming a legitimate, memorable, and citable source for AIs. Emerging tools enable tracking the frequency and context of citations, analyzing competition in generated responses, and adjusting strategies accordingly.<\/p>\n<p>GEO also requires a new editorial approach, where structure, readability, and content freshness are paramount. Short paragraphs, clear headings, expert quotes, and reliable sources enhance credibility and visibility in AI responses.<\/p><\/div><style>.ld_spacer_6a06133b73383{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73383\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b73405 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b73405 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b73405 h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b73405 .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b73405 h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b73405 h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b73405 h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b73405\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Emerging Tools and Methods: Towards a Hybrid and Automated SEO <\/h3><\/div><style>.ld_spacer_6a06133b73477{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73477\"><\/div><style>.ld_fancy_heading_6a06133b734f6 p {font-size:17px; } .ld_fancy_heading_6a06133b734f6 p {line-height:1.47em; } .ld_fancy_heading_6a06133b734f6 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b734f6 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b734f6 p {font-size:17px; } .ld_fancy_heading_6a06133b734f6 p {line-height:1.47em; } .ld_fancy_heading_6a06133b734f6 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b734f6\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The SEO Summit highlighted several emerging tools and methods to support the transition to GEO. Predictive AI solutions anticipate search trends and guide content creation toward emerging topics, increasing engagement.<\/p>\n<p>A multichannel approach has become essential: a publication optimized for a search engine is simultaneously designed to drive engagement on social media. Tools for enriched SERP analysis and content intelligence platforms help better understand search intents and adapt content accordingly.<\/p>\n<p>For example, BuzzSumo identifies viral content and relevant influencers, while Majestic or Ahrefs help analyze backlink profiles to enhance a site\u2019s authority.<\/p>\n<p>Automating SEO tasks with AI improves efficiency and visibility in search engines. However, this automation must be complemented by a human touch to ensure content quality and relevance.<\/p><\/div><style>.ld_spacer_6a06133b73588{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73588\"><\/div><style>@media (min-width: 768px) { .ld_fancy_heading_6a06133b7360f h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7360f h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7360f h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7360f .lqd-highlight-inner{height:0.275em!important;}@media (min-width: 768px) { .ld_fancy_heading_6a06133b7360f h3 {font-size:20px; }  } @media (min-width: 992px) { .ld_fancy_heading_6a06133b7360f h3 {font-weight:800; }  } .ld_fancy_heading_6a06133b7360f h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7360f\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  2025 Outlook: Predictions and Strategic Recommendations <\/h3><\/div><style>.ld_spacer_6a06133b73677{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73677\"><\/div><style>.ld_fancy_heading_6a06133b736f6 p {font-size:17px; } .ld_fancy_heading_6a06133b736f6 p {line-height:1.47em; } .ld_fancy_heading_6a06133b736f6 p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b736f6 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b736f6 p {font-size:17px; } .ld_fancy_heading_6a06133b736f6 p {line-height:1.47em; } .ld_fancy_heading_6a06133b736f6 p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b736f6\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The outlook for 2025 is clear: generative AI and generative search engines will continue to transform the SEO landscape.<\/p>\n<p>Professionals must invest in GEO expertise, rethink their KPIs to include visibility in AI responses, and collaborate with data and AI teams to stay competitive. Mastery of key skills\u2014such as in-depth understanding of LLMs, contextualized editorial strategy, a brand-centric approach, and ethics\u2014is essential. Google\u2019s algorithm updates will continue to reward quality, relevance, and user experience, while penalizing mass-produced, unsourced content.<\/p>\n<p>E-E-A-T criteria will remain an essential standard for evaluating a site\u2019s relevance in the SERPs. Finally, professionals must adopt a hybrid approach, combining traditional SEO practices with the new requirements of GEO, to maximize visibility on both traditional search engines and AI-powered search engines.<\/p><\/div><style>.ld_spacer_6a06133b7376b{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b7376b\"><\/div><style>.ld_spacer_6a06133b73791{height:40px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b73791\"><\/div><style>.ld_fancy_heading_6a06133b7380f h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7380f h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7380f h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7380f .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b7380f h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7380f h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7380f h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7380f\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Comparison Table: Traditional SEO vs. GEO<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 992px) { .liquid-row-responsive-6a06133b739bd {padding-top:0px !important;  }  }    <\/style><section class=\"vc_row vc_custom_1761803968999 liquid-row-responsive-6a06133b739bd liquid-row-shadowbox-6a06133b739c7\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 liquid-column-6a06133b73aaa vc_col-has-fill\"><div class=\"vc_column-inner  vc_custom_1589980317303\" ><div class=\"wpb_wrapper\"  ><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b73dcc vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b741d2 > .vc_column-inner {padding-bottom:21px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b741d1 liquid-column-responsive-6a06133b741d2 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206352204\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7429a h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7429a .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7429a h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7429a\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Criteria<\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b743c5 > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b743c4 liquid-column-responsive-6a06133b743c5 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206341338\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b74470 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b74470 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b74470 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b74470\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Traditional SEO <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b74574\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7460f p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7460f .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7460f p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7460f\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  GEO (Generative Engine Optimization) <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b74700 vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b747af > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b747ae liquid-column-responsive-6a06133b747af vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206360837\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7485c h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7485c .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7485c h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7485c\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Main Objective <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b74954 > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b74953 liquid-column-responsive-6a06133b74954 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206370097\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b749f8 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b749f8 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b749f8 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b749f8\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Rank in search results <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b74adb\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b74b6f p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b74b6f .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b74b6f p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b74b6f\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Be cited and utilized by generative AIs <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b74c50 vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b74cfe > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b74cfd liquid-column-responsive-6a06133b74cfe vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206360837\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b74da3 h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b74da3 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b74da3 h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b74da3\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Optimization <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b74e86 > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b74e85 liquid-column-responsive-6a06133b74e86 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206370097\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b74f26 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b74f26 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b74f26 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b74f26\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Keywords, tags, backlinks <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75001\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7509a p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7509a .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7509a p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7509a\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Clear structure, citations, concrete examples <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b7517c vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b75224 > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75223 liquid-column-responsive-6a06133b75224 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206360837\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b752ca h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b752ca .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b752ca h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b752ca\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Content <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b753af > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b753ae liquid-column-responsive-6a06133b753af vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206370097\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7544c p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7544c .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7544c p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7544c\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Content optimized for humans and search engines <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b7552f\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b755c2 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b755c2 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b755c2 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b755c2\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Content optimized for AI, concise and unique <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b7569e vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b75744 > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75743 liquid-column-responsive-6a06133b75744 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206360837\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b757e7 h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b757e7 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b757e7 h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b757e7\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  User Experience <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b758cf > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b758ce liquid-column-responsive-6a06133b758cf vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206370097\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b75970 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b75970 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b75970 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b75970\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Important, impacts ranking <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75a4b\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b75ade p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b75ade .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b75ade p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b75ade\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Less prioritized, focus on content quality <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid vc_custom_1589980636656 liquid-row-shadowbox-6a06133b75bb9 vc_row-has-fill vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b75c67 > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75c66 liquid-column-responsive-6a06133b75c67 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206360837\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b75d0b h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b75d0b .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b75d0b h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b75d0b\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Tools <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b75dea > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75de9 liquid-column-responsive-6a06133b75dea vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206370097\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b75e89 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b75e89 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b75e89 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b75e89\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Google Analytics, Ahrefs, SEMrush <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b75f5f\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b75ff1 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b75ff1 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b75ff1 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b75ff1\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  BrightEdge, Semrush GEO Toolkit, predictive AI tools <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row vc_inner vc_row-fluid liquid-row-shadowbox-6a06133b760d4 vc_column-gap-0\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b76176 > .vc_column-inner {padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b76175 liquid-column-responsive-6a06133b76176 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206393460\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7621a h6 {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7621a .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7621a h6 {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7621a\">\n\t<h6 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Adaptation to Updates <\/h6><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-6a06133b762fd > .vc_column-inner {padding-top:20px !important; padding-bottom:20px !important; border-right-width:1px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b762fc liquid-column-responsive-6a06133b762fd vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1606206402830\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b7639d p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b7639d .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b7639d p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7639d\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Responsiveness to Algorithm Changes <\/p><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 liquid-column-6a06133b76480\"><div class=\"vc_column-inner vc_custom_1589980520776\" ><div class=\"wpb_wrapper\" ><style>.ld_fancy_heading_6a06133b76515 p {margin-bottom:0px !important;  } .ld_fancy_heading_6a06133b76515 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b76515 p {margin-bottom:0px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b76515\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Continuous monitoring of AI and algorithm developments <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 768px) { .liquid-row-responsive-6a06133b76799 {margin-top:0px !important; padding-top:70px !important;  }  } @media (min-width: 992px) { .liquid-row-responsive-6a06133b76799 {margin-top:0px !important; padding-top:0px !important; padding-right:0px !important; padding-bottom:40px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row z-index-1 vc_custom_1761802982788 liquid-row-responsive-6a06133b76799 liquid-row-shadowbox-6a06133b767a6 vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12 text-left text-sm-left text-md-left text-lg-left liquid-column-6a06133b7686f\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  ><style>.ld_spacer_6a06133b768ae{height:40px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a06133b768ae\"><\/div><style>.ld_fancy_heading_6a06133b7693b h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7693b h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7693b h3 {margin-bottom:0.35em !important;  } .ld_fancy_heading_6a06133b7693b .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_6a06133b7693b h3 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_6a06133b7693b h3 {font-size:38px; }  } .ld_fancy_heading_6a06133b7693b h3 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b7693b\">\n\t<h3 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Conclusion <\/h3><\/div><style>.ld_spacer_6a06133b769b6{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b769b6\"><\/div><style>.ld_fancy_heading_6a06133b76a3a p {font-size:17px; } .ld_fancy_heading_6a06133b76a3a p {line-height:1.47em; } .ld_fancy_heading_6a06133b76a3a p {--element-line-height:1.47em; } .ld_fancy_heading_6a06133b76a3a .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_6a06133b76a3a p {font-size:17px; } .ld_fancy_heading_6a06133b76a3a p {line-height:1.47em; } .ld_fancy_heading_6a06133b76a3a p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a06133b76a3a\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The 2025 SEO Summit confirmed that generative artificial intelligence and generative search engines are radically redefining SEO. GEO is emerging as the key to staying visible and relevant in this new landscape.<\/p>\n<p>Professionals must adapt their strategies by adopting a hybrid approach that combines traditional SEO with AI optimization, while mastering key skills related to understanding LLMs, contextualized editorial strategy, and ethics.<\/p>\n<p>Emerging tools and Google\u2019s algorithm updates reinforce the need for continuous monitoring and agile adaptation. In short, GEO is not optional, but a necessity for succeeding in tomorrow\u2019s SEO.<\/p><\/div><style>.ld_spacer_6a06133b76ac5{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a06133b76ac5\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Comment l\u2019IA r\u00e9invente le SEO et pourquoi le GEO est essentiel en 2025 L\u2019IA g\u00e9n\u00e9rative bouleverse le SEO en offrant des r\u00e9ponses synth\u00e9tiques et contextualis\u00e9es, r\u00e9duisant le trafic organique traditionnel jusqu\u2019\u00e0 -50% sur certaines requ\u00eates. Le GEO (Generative Engine Optimization) devient essentiel pour \u00eatre cit\u00e9 par les IA comme source de r\u00e9f\u00e9rence, combinant expertise, structure [...]","protected":false},"author":1,"featured_media":1878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/posts\/1394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":9,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"predecessor-version":[{"id":1756,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/posts\/1394\/revisions\/1756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/media\/1878"}],"wp:attachment":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}