{"id":1388,"date":"2025-10-24T14:39:33","date_gmt":"2025-10-24T12:39:33","guid":{"rendered":"https:\/\/poliris.io\/?page_id=1388"},"modified":"2025-12-01T00:18:29","modified_gmt":"2025-11-30T23:18:29","slug":"faq","status":"publish","type":"page","link":"https:\/\/poliris.io\/en\/faq\/","title":{"rendered":"Faq"},"content":{"rendered":"<p><style>@media (min-width: 992px) { .liquid-row-responsive-696a3a934bdc0 {padding-top:4% !important; padding-right:0px !important; padding-bottom:60px !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row vc_custom_1761615456698 liquid-row-responsive-696a3a934bdc0 liquid-row-shadowbox-696a3a934bdd7 vc_row-has-fill vc_row-has-bg vc_column-gap-0\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 992px) { .liquid-column-responsive-696a3a934bfa0 > .vc_column-inner {padding-right:15% !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6 vc_col-md-7 liquid-column-696a3a934bf9e liquid-column-responsive-696a3a934bfa0\"><div class=\"vc_column-inner  vc_custom_1760516274932\" ><div class=\"wpb_wrapper\"  ><style>.ld_fancy_heading_696a3a934c08e p{color:rgb(30, 56, 147);}@media (min-width: 992px) { .ld_fancy_heading_696a3a934c08e p {font-size:16px; }  } .ld_fancy_heading_696a3a934c08e p {margin-top:1em !important; margin-bottom:1em !important;  } .ld_fancy_heading_696a3a934c08e .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}@media (min-width: 992px) { .ld_fancy_heading_696a3a934c08e p {font-size:16px; }  } .ld_fancy_heading_696a3a934c08e p {margin-top:1em !important; margin-bottom:1em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a934c08e\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Need clarity?<\/p><\/div><style>.ld_fancy_heading_696a3a9361c1f h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_696a3a9361c1f h2 {font-size:38px; }  } .ld_fancy_heading_696a3a9361c1f h2 {margin-bottom:0.35em !important;  } .ld_fancy_heading_696a3a9361c1f .lqd-highlight-inner{height:0.275em!important;}.ld_fancy_heading_696a3a9361c1f h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_696a3a9361c1f h2 {font-size:38px; }  } .ld_fancy_heading_696a3a9361c1f h2 {margin-bottom:0.35em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9361c1f\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left lqd-highlight-reset-onhover text-decoration-default\"   >  Your questions about GEO and our audits<\/h2><\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-696a3a9362010 > .vc_column-inner {margin-top:0px !important; padding-right:30px !important; padding-left:30px !important;  }  } @media (min-width: 992px) { .liquid-column-responsive-696a3a9362010 > .vc_column-inner {margin-top:0px !important; padding-left:5% !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-md-6 text-md-right text-lg-right liquid-column-696a3a936200d liquid-column-responsive-696a3a9362010\"><div class=\"vc_column-inner  vc_custom_1761615382709\" ><div class=\"wpb_wrapper\"  ><style>.ld_fancy_heading_696a3a936214d p {font-size:17px; } .ld_fancy_heading_696a3a936214d p {line-height:1.47em; } .ld_fancy_heading_696a3a936214d p {--element-line-height:1.47em; } .ld_fancy_heading_696a3a936214d .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_696a3a936214d p {font-size:17px; } .ld_fancy_heading_696a3a936214d p {line-height:1.47em; } .ld_fancy_heading_696a3a936214d p {--element-line-height:1.47em; } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_696a3a936214d\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Generative Engine Optimization is still new for many of you. We\u2019ve compiled answers here to the most frequently asked questions about our methods, deliverables, and how Poliris supports you. Explore the FAQ below to find quick and precise answers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 992px) { .liquid-row-responsive-696a3a9362396 {padding-top:0px !important; padding-right:0px !important; padding-bottom:6% !important; padding-left:0px !important;  }  }    <\/style><section data-bg-image=\"url\" class=\"vc_row vc_custom_1761633503959 liquid-row-responsive-696a3a9362396 liquid-row-shadowbox-696a3a93623ab vc_row-has-fill vc_row-has-bg vc_column-gap-0\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-top vc_row-flex\"><style>@media (min-width: 992px) { .liquid-column-responsive-696a3a936263b > .vc_column-inner {padding-right:15% !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6 vc_col-md-7 liquid-column-696a3a9362639 liquid-column-responsive-696a3a936263b\"><div class=\"vc_column-inner  vc_custom_1761633549699\" ><div class=\"wpb_wrapper\"  ><style>.vc_accordion_696a3a9363a59 .accordion-title{font-size:20px;line-height:1.5em;letter-spacing:0px;}.vc_accordion_696a3a9363a59 .accordion-title a{color:rgb(20, 20, 20);}.vc_accordion_696a3a9363a59 .accordion-item.active .accordion-title a{color:rgb(0, 0, 0);}.vc_accordion_696a3a9363a59 .accordion-title a, .vc_accordion_696a3a9363a59 .accordion-item{border-color:rgb(0, 0, 0);}.vc_accordion_696a3a9363a59 .accordion-item.active .accordion-title a, .vc_accordion_696a3a9363a59 .accordion-item.active{border-color:rgb(0, 0, 0);}.vc_accordion_696a3a9363a59 .accordion-item:not(:last-child){margin-bottom:0px;}.vc_accordion_696a3a9363a59 .accordion-expander{color:rgb(20, 20, 20);}.vc_accordion_696a3a9363a59 .accordion-item.active .accordion-expander{color:rgb(0, 0, 0);}<\/style><div class=\"accordion accordion-lg accordion-title-underlined accordion-expander-lg vc_accordion_696a3a9363a59\" id=\"vc_accordion_696a3a9363a59\"\n     role=\"tablist\" aria-multiselectable=\"true\">\n\n\t            <div class=\"accordion-item panel  active\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259355-14da62ea-3d0e\" data-id=\"lqd-1761615259355-14da62ea-3d0e\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259355-14da62ea-3d0e\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259355-14da62ea-3d0e\" data-bs-target=\"#lqd-1761615259355-14da62ea-3d0e\"\n                           aria-expanded=\"true\" aria-controls=\"lqd-1761615259355-14da62ea-3d0e\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat is GEO?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259355-14da62ea-3d0e\" class=\"accordion-collapse collapse show\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259355-14da62ea-3d0e\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9362989 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9362989\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"173\" data-end=\"487\">The <strong data-start=\"176\" data-end=\"216\">Generative Engine Optimization (GEO)<\/strong> refers to all techniques aimed at optimizing a brand\u2019s presence in responses generated by AI engines (LLMs).<br data-start=\"353\" data-end=\"356\" \/>In practical terms, this involves optimizing your content, site structure, and reputation signals so that AIs can easily find you, cite you accurately, and represent you faithfully according to your positioning.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259398-119770c7-0272\" data-id=\"lqd-1761615259398-119770c7-0272\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259398-119770c7-0272\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259398-119770c7-0272\" data-bs-target=\"#lqd-1761615259398-119770c7-0272\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259398-119770c7-0272\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhich AI platforms are supported?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259398-119770c7-0272\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259398-119770c7-0272\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9362be0 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9362be0\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"666\" data-end=\"863\">We analyze your visibility <strong data-start=\"698\" data-end=\"747\">exclusively on the main AI engines<\/strong> (General-purpose LLMs): those that generate comprehensive answers using the web and their training data (ChatGPT, Perplexity, Gemini, Mistral, Claude, Deepseek).<\/p>\n<p data-start=\"865\" data-end=\"1160\">We <strong data-start=\"870\" data-end=\"888\">do not audit<\/strong> specialized assistants or vertical AIs (for example, assistants integrated into highly specific business tools).<br data-start=\"1013\" data-end=\"1016\" \/>The goal is to measure your presence where your customers ask \u201cgeneral\u201d questions about your market, products, or competitors.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259436-8dc4c75e-e6f4\" data-id=\"lqd-1761615259436-8dc4c75e-e6f4\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259436-8dc4c75e-e6f4\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259436-8dc4c75e-e6f4\" data-bs-target=\"#lqd-1761615259436-8dc4c75e-e6f4\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259436-8dc4c75e-e6f4\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat does the scoping audit include?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259436-8dc4c75e-e6f4\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259436-8dc4c75e-e6f4\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9362e35 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9362e35\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"1208\" data-end=\"1324\">The scoping audit is a <strong data-start=\"1234\" data-end=\"1259\">quick initial overview<\/strong> of your presence in AI engines. It specifically includes:<\/p>\n<ul>\n<li data-start=\"1208\" data-end=\"1324\">an <strong data-start=\"1331\" data-end=\"1359\">visibility ranking<\/strong> of your brand vs. your main competitors,<\/li>\n<li data-start=\"1328\" data-end=\"1409\">the <strong data-start=\"1416\" data-end=\"1455\">top sentiment qualifiers<\/strong> used by AI to describe you,<\/li>\n<li data-start=\"1328\" data-end=\"1409\">an <strong data-start=\"1502\" data-end=\"1528\">accessibility status<\/strong> (to what extent your content is discoverable\/usable by LLMs).<\/li>\n<\/ul>\n<p data-start=\"1607\" data-end=\"1665\">It is a <strong data-start=\"1616\" data-end=\"1643\">preliminary assessment<\/strong>, designed to decide on <strong data-start=\"1673\" data-end=\"1695\">action priorities<\/strong> and <strong data-start=\"1721\" data-end=\"1764\">determine whether a full audit is appropriate.<\/strong>.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259472-b472552c-9991\" data-id=\"lqd-1761615259472-b472552c-9991\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259472-b472552c-9991\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259472-b472552c-9991\" data-bs-target=\"#lqd-1761615259472-b472552c-9991\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259472-b472552c-9991\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat does the full audit include?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259472-b472552c-9991\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259472-b472552c-9991\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9363124 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9363124\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"1810\" data-end=\"1876\">The full audit provides a <strong data-start=\"1845\" data-end=\"1874\">comprehensive and actionable view<\/strong> :<\/p>\n<ul>\n<li data-start=\"1880\" data-end=\"1948\">a <strong data-start=\"1884\" data-end=\"1905\">multi-LLM analysis<\/strong> (overall and by segment\/product\/market),<\/li>\n<li data-start=\"1880\" data-end=\"1948\">a <strong data-start=\"1955\" data-end=\"1979\">detailed perception<\/strong> : brand radars, mapping of strengths\/weaknesses, main qualifiers used by AI,<\/li>\n<li data-start=\"1880\" data-end=\"1948\">an <strong data-start=\"2087\" data-end=\"2124\">Access \/ Structure \/ Content audit<\/strong> of your key pages, with scores, prioritization, and <strong data-start=\"2172\" data-end=\"2194\">GEO action plan<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"2197\" data-end=\"2266\">This is the basis for a genuine GEO roadmap for your brand.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1763573964069-75e1027a-4e6e\" data-id=\"lqd-1763573964069-75e1027a-4e6e\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1763573964069-75e1027a-4e6e\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1763573964069-75e1027a-4e6e\" data-bs-target=\"#lqd-1763573964069-75e1027a-4e6e\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1763573964069-75e1027a-4e6e\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat is the difference between a scoping audit and a full audit?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1763573964069-75e1027a-4e6e\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1763573964069-75e1027a-4e6e\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"2349\" data-end=\"2371\"><strong data-start=\"2349\" data-end=\"2369\">Scoping audit<\/strong><\/p>\n<ul>\n<li data-start=\"2376\" data-end=\"2453\">Quick, focused on overall visibility, sentiment, and accessibility;<\/li>\n<li data-start=\"2376\" data-end=\"2453\">Ideal for understanding your position relative to competitors and setting priorities.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p data-start=\"2458\" data-end=\"2532\"><strong data-start=\"2536\" data-end=\"2553\">Comprehensive audit<\/strong><\/p>\n<ul>\n<li data-start=\"2560\" data-end=\"2611\">In-depth analysis across multiple LLMs and segments;<\/li>\n<li data-start=\"2560\" data-end=\"2611\">Detailed diagnosis of Access \/ Structure \/ Content, brand perception, and a structured action plan.<\/li>\n<\/ul>\n<p data-start=\"2714\" data-end=\"2814\">In short: the scoping audit is used to <strong data-start=\"2744\" data-end=\"2764\">decide where to go<\/strong>and the comprehensive audit to <strong data-start=\"2779\" data-end=\"2813\">decide exactly what to do<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259552-f65bf899-2007\" data-id=\"lqd-1761615259552-f65bf899-2007\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259552-f65bf899-2007\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259552-f65bf899-2007\" data-bs-target=\"#lqd-1761615259552-f65bf899-2007\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259552-f65bf899-2007\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tHow do you assess AI sentiment?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259552-f65bf899-2007\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259552-f65bf899-2007\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a93634f4 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a93634f4\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   > <span class=\"ld-fh-underline\"><\/span> <\/p>\n<p data-start=\"5491\" data-end=\"5551\">We analyze AI engine responses to extract:<\/p>\n<ul>\n<li data-start=\"5555\" data-end=\"5608\">the <strong data-start=\"5559\" data-end=\"5581\">key attributes<\/strong> associated with your brand,<\/li>\n<li data-start=\"5555\" data-end=\"5608\">the <strong data-start=\"5615\" data-end=\"5625\">strengths<\/strong> highlighted,<\/li>\n<li data-start=\"5555\" data-end=\"5608\">the <strong data-start=\"5648\" data-end=\"5679\">weaknesses or areas of uncertainty<\/strong>,<\/li>\n<li data-start=\"5555\" data-end=\"5608\">any potential <strong data-start=\"5699\" data-end=\"5709\">gaps<\/strong> with your current positioning.<\/li>\n<\/ul>\n<p data-start=\"5745\" data-end=\"5874\">We <strong data-start=\"5750\" data-end=\"5779\">aggregate these indicators<\/strong>, then we <strong data-start=\"5795\" data-end=\"5837\">contextualize them against your positioning<\/strong> and brand.<\/p>\n<p data-start=\"5745\" data-end=\"5874\">The goal is twofold:<\/p>\n<ul>\n<li data-start=\"5745\" data-end=\"5874\"><strong data-start=\"5878\" data-end=\"5912\">to correct what is still circulating<\/strong> (outdated data, biased or incomplete perceptions),<\/li>\n<li data-start=\"5878\" data-end=\"5972\"><strong data-start=\"5975\" data-end=\"5999\">to emphasize your strengths<\/strong> (additional evidence, reference content, client cases, etc.).<\/li>\n<\/ul>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259508-816cf97c-fd21\" data-id=\"lqd-1761615259508-816cf97c-fd21\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259508-816cf97c-fd21\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1761615259508-816cf97c-fd21\" data-bs-target=\"#lqd-1761615259508-816cf97c-fd21\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259508-816cf97c-fd21\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tHow do you measure visibility?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259508-816cf97c-fd21\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259508-816cf97c-fd21\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9363741 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9363741\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"4881\" data-end=\"4966\">We build a set of <strong data-start=\"4914\" data-end=\"4948\">representative test queries<\/strong> for your market:<\/p>\n<ul>\n<li data-start=\"4881\" data-end=\"4966\">brand queries,<\/li>\n<li data-start=\"4970\" data-end=\"4988\">product\/service queries,<\/li>\n<li data-start=\"4970\" data-end=\"4988\">\u201cproblems\/needs\u201d queries from your customers.<\/li>\n<\/ul>\n<p data-start=\"5075\" data-end=\"5173\">We test them on the <strong data-start=\"5100\" data-end=\"5118\">main LLMs<\/strong>. The results are then consolidated to produce:<\/p>\n<ul>\n<li data-start=\"5075\" data-end=\"5173\">of <strong data-start=\"5181\" data-end=\"5210\">visibility rankings<\/strong> (your brand vs. your competitors),<\/li>\n<li data-start=\"5075\" data-end=\"5173\">of <strong data-start=\"5255\" data-end=\"5276\">explicit gaps<\/strong> by product, by segment, and by AI engine.<\/li>\n<\/ul>\n<p data-start=\"5323\" data-end=\"5418\">You can see very clearly <strong data-start=\"5350\" data-end=\"5417\">where you are cited, where you are not, and who occupies the space<\/strong>.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1763135962285-151ab4d1-40e2\" data-id=\"lqd-1763135962285-151ab4d1-40e2\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1763135962285-151ab4d1-40e2\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a9363a59\" data-bs-parent=\"#vc_accordion_696a3a9363a59\" href=\"#lqd-1763135962285-151ab4d1-40e2\" data-bs-target=\"#lqd-1763135962285-151ab4d1-40e2\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1763135962285-151ab4d1-40e2\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat action plans does Poliris propose after the audit?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1763135962285-151ab4d1-40e2\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a9363a59\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1763135962285-151ab4d1-40e2\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a936392f .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a936392f\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   > <span class=\"ld-fh-underline\"><\/span> <\/p>\n<p data-start=\"6136\" data-end=\"6248\">After the audit, you don\u2019t just receive scores: you receive a <strong data-start=\"6222\" data-end=\"6247\">concrete action plan<\/strong>.<\/p>\n<p data-start=\"6250\" data-end=\"6380\">At Poliris, we provide you with <strong data-start=\"6286\" data-end=\"6328\">clear and easy-to-implement recommendations<\/strong> to boost your presence in the AI landscape:<\/p>\n<ul>\n<li data-start=\"6384\" data-end=\"6479\">How to <strong data-start=\"6392\" data-end=\"6418\">optimize your content<\/strong> so that they are understood and cited by AI engines,<\/li>\n<li data-start=\"6384\" data-end=\"6479\">How to <strong data-start=\"6490\" data-end=\"6539\">select and structure your keywords and topics<\/strong> to align with user intents,<\/li>\n<li data-start=\"6384\" data-end=\"6479\">Which <strong data-start=\"6595\" data-end=\"6636\">gaps and competitive opportunities<\/strong> to prioritize.<\/li>\n<\/ul>\n<p data-start=\"6661\" data-end=\"6819\">These are ideas <strong data-start=\"6679\" data-end=\"6737\">that are practical, prioritized, and immediately actionable<\/strong>that your internal teams or agencies can implement today.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t<\/div><\/div><\/div><\/div><style>@media (min-width: 768px) { .liquid-column-responsive-696a3a9363d9a > .vc_column-inner {margin-top:0px !important; padding-right:30px !important; padding-left:30px !important;  }  } @media (min-width: 992px) { .liquid-column-responsive-696a3a9363d9a > .vc_column-inner {margin-top:0px !important; padding-left:5% !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-md-6 liquid-column-696a3a9363d99 liquid-column-responsive-696a3a9363d9a\"><div class=\"vc_column-inner  vc_custom_1761633530433\" ><div class=\"wpb_wrapper\"  ><style>.vc_accordion_696a3a93649bb .accordion-title{font-size:20px;line-height:1.5em;letter-spacing:0px;}.vc_accordion_696a3a93649bb .accordion-title a{color:rgb(20, 20, 20);}.vc_accordion_696a3a93649bb .accordion-item.active .accordion-title a{color:rgb(0, 0, 0);}.vc_accordion_696a3a93649bb .accordion-title a, .vc_accordion_696a3a93649bb .accordion-item{border-color:rgb(0, 0, 0);}.vc_accordion_696a3a93649bb .accordion-item.active .accordion-title a, .vc_accordion_696a3a93649bb .accordion-item.active{border-color:rgb(0, 0, 0);}.vc_accordion_696a3a93649bb .accordion-item:not(:last-child){margin-bottom:0px;}.vc_accordion_696a3a93649bb .accordion-expander{color:rgb(20, 20, 20);}.vc_accordion_696a3a93649bb .accordion-item.active .accordion-expander{color:rgb(0, 0, 0);}<\/style><div class=\"accordion accordion-lg accordion-title-underlined accordion-expander-lg vc_accordion_696a3a93649bb\" id=\"vc_accordion_696a3a93649bb\"\n     role=\"tablist\" aria-multiselectable=\"true\">\n\n\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259876-488d540e-f937\" data-id=\"lqd-1761615259876-488d540e-f937\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259876-488d540e-f937\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615259876-488d540e-f937\" data-bs-target=\"#lqd-1761615259876-488d540e-f937\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259876-488d540e-f937\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat are the timelines?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259876-488d540e-f937\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259876-488d540e-f937\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9363f40 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9363f40\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"113\" data-end=\"256\">For the<strong data-start=\"113\" data-end=\"133\">scoping audit<\/strong>, you receive the results <strong data-start=\"165\" data-end=\"183\">within 24 hours<\/strong> after the scope is validated and the necessary information is received.<\/p>\n<p data-start=\"113\" data-end=\"256\">For the<strong data-start=\"260\" data-end=\"277\">comprehensive audit<\/strong>, the duration depends on the <strong data-start=\"301\" data-end=\"321\">scope being analyzed<\/strong> (number of brands, markets, languages, competitors\u2026). The <strong data-start=\"392\" data-end=\"412\">steps and milestones<\/strong> (kick-off, data collection, interim analyses, reporting) are <strong data-start=\"477\" data-end=\"511\">defined with you at the start<\/strong> of the project to secure the schedule and team involvement.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259923-a4e2daa1-f80f\" data-id=\"lqd-1761615259923-a4e2daa1-f80f\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259923-a4e2daa1-f80f\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615259923-a4e2daa1-f80f\" data-bs-target=\"#lqd-1761615259923-a4e2daa1-f80f\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259923-a4e2daa1-f80f\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat deliverables do you receive?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259923-a4e2daa1-f80f\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259923-a4e2daa1-f80f\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a93640f7 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a93640f7\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"3072\" data-end=\"3112\">At the end of a GEO audit, you receive:<\/p>\n<ul>\n<li data-start=\"3116\" data-end=\"3162\">an <strong data-start=\"3119\" data-end=\"3139\">detailed report<\/strong> (PDF and\/or slides);<\/li>\n<li data-start=\"3116\" data-end=\"3162\">of <strong data-start=\"3169\" data-end=\"3213\">detailed and prioritized recommendations<\/strong>, structured by pillar and by segment;<\/li>\n<li data-start=\"3116\" data-end=\"3162\">an <strong data-start=\"3262\" data-end=\"3288\">feedback workshop<\/strong> with your teams.<\/li>\n<\/ul>\n<p data-start=\"3349\" data-end=\"3400\">Optionally, we can also set up:<\/p>\n<ul>\n<li data-start=\"3404\" data-end=\"3458\">an <strong data-start=\"3407\" data-end=\"3428\">monthly dashboard<\/strong> to track GEO visibility,<\/li>\n<li data-start=\"3404\" data-end=\"3458\">a <strong data-start=\"3465\" data-end=\"3485\">regular monitoring<\/strong> on the evolution of your position versus competitors.<\/li>\n<\/ul>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615259968-72bbcb52-90ff\" data-id=\"lqd-1761615259968-72bbcb52-90ff\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615259968-72bbcb52-90ff\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615259968-72bbcb52-90ff\" data-bs-target=\"#lqd-1761615259968-72bbcb52-90ff\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615259968-72bbcb52-90ff\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhich markets\/languages do you cover?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615259968-72bbcb52-90ff\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615259968-72bbcb52-90ff\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a93642c6 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a93642c6\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"3600\" data-end=\"3831\">We operate <strong data-start=\"3617\" data-end=\"3641\">worldwide<\/strong>.<br data-start=\"3642\" data-end=\"3645\" \/>Our methodology adapts to the <strong data-start=\"3678\" data-end=\"3696\">required language<\/strong> : we define with you the priority markets, the languages to audit, and the most relevant AI engines for each region.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615260022-7d8f7ff1-ca98\" data-id=\"lqd-1761615260022-7d8f7ff1-ca98\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615260022-7d8f7ff1-ca98\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615260022-7d8f7ff1-ca98\" data-bs-target=\"#lqd-1761615260022-7d8f7ff1-ca98\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615260022-7d8f7ff1-ca98\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tDo you work with SEO agencies?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615260022-7d8f7ff1-ca98\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615260022-7d8f7ff1-ca98\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9364413 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9364413\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"3884\" data-end=\"3924\">Yes, on a <strong data-start=\"3914\" data-end=\"3923\">B2B2B<\/strong>.<\/p>\n<p data-start=\"3926\" data-end=\"4065\">We are co-building the <strong data-start=\"3951\" data-end=\"3973\">GEO action plans<\/strong> with your partners: SEO agencies, integrators, internal web teams\u2026 The goal is to:<\/p>\n<ul>\n<li data-start=\"4069\" data-end=\"4155\">translate GEO insights into <strong data-start=\"4098\" data-end=\"4119\">concrete actions<\/strong> (technical, content, popularity),<\/li>\n<li data-start=\"4069\" data-end=\"4155\"><strong data-start=\"4158\" data-end=\"4183\">accelerate execution<\/strong>, relying on the teams already in place rather than replacing them.<\/li>\n<\/ul>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615260075-21216c2a-c206\" data-id=\"lqd-1761615260075-21216c2a-c206\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615260075-21216c2a-c206\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615260075-21216c2a-c206\" data-bs-target=\"#lqd-1761615260075-21216c2a-c206\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615260075-21216c2a-c206\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tHow is the score calculated per pillar?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615260075-21216c2a-c206\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615260075-21216c2a-c206\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9364593 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9364593\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <\/p>\n<p data-start=\"4319\" data-end=\"4375\">For each tested URL, we evaluate three dimensions:<\/p>\n<ol>\n<li data-start=\"4380\" data-end=\"4453\"><strong data-start=\"4380\" data-end=\"4389\">Access<\/strong> \u2013 the ability of AI engines to find and use the page,<\/li>\n<li data-start=\"4380\" data-end=\"4453\"><strong data-start=\"4457\" data-end=\"4470\">Structure<\/strong> \u2013 how the information is organized and tagged,<\/li>\n<li data-start=\"4380\" data-end=\"4453\"><strong data-start=\"4532\" data-end=\"4543\">Content<\/strong> \u2013 the quality, clarity, and alignment with search intent.<\/li>\n<\/ol>\n<p data-start=\"4619\" data-end=\"4829\">Each page receives a <strong data-start=\"4642\" data-end=\"4678\">score for Access \/ Structure \/ Content<\/strong>.<br data-start=\"4679\" data-end=\"4682\" \/>These scores are then <strong data-start=\"4705\" data-end=\"4767\">consolidated at the domain, product, or segment level<\/strong> to help you prioritize the highest-impact initiatives.<\/p>\n<p><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1761615260124-4c9e6171-a2d2\" data-id=\"lqd-1761615260124-4c9e6171-a2d2\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1761615260124-4c9e6171-a2d2\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1761615260124-4c9e6171-a2d2\" data-bs-target=\"#lqd-1761615260124-4c9e6171-a2d2\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1761615260124-4c9e6171-a2d2\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhat ROI can be expected?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1761615260124-4c9e6171-a2d2\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1761615260124-4c9e6171-a2d2\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9364736 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9364736\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  <span data-teams=\"true\">GEO primarily aims to improve your <strong>visibility and credibility<\/strong> in generated responses. It is therefore difficult to quantify immediate ROI in terms of sales, but you can expect:<br \/>\n\u2013 an increase in qualified traffic from AI and search engines that incorporate generative answers;<br \/>\n\u2013 a reduction in support costs thanks to more comprehensive automated responses;<br \/>\n\u2013 an improvement in your online reputation. Results vary depending on your starting point and the speed of implementing the recommendations.<\/span><\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1762426724600-85a93c33-5cde\" data-id=\"lqd-1762426724600-85a93c33-5cde\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1762426724600-85a93c33-5cde\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1762426724600-85a93c33-5cde\" data-bs-target=\"#lqd-1762426724600-85a93c33-5cde\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1762426724600-85a93c33-5cde\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhy is GEO essential?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1762426724600-85a93c33-5cde\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1762426724600-85a93c33-5cde\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t<style>.ld_fancy_heading_696a3a9364883 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9364883\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  The web no longer informs only humans; it now also feeds AI. Traditional SEO tools, however, are not suited for AI.<\/p><\/div>                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t            <div class=\"accordion-item panel\">\n\n                <div class=\"accordion-heading\" role=\"tab\" id=\"heading_lqd-1763574348655-15d8c6ca-3e4a\" data-id=\"lqd-1763574348655-15d8c6ca-3e4a\">\n                    <h4 class=\"accordion-title\" data-controls=\"lqd-1763574348655-15d8c6ca-3e4a\" tabindex=\"-1\">\n                        <a tabindex=\"0\" class=\"collapsed\" data-toggle=\"collapse\"  data-bs-toggle=\"collapse\"\n                           data-parent=\"#vc_accordion_696a3a93649bb\" data-bs-parent=\"#vc_accordion_696a3a93649bb\" href=\"#lqd-1763574348655-15d8c6ca-3e4a\" data-bs-target=\"#lqd-1763574348655-15d8c6ca-3e4a\"\n                           aria-expanded=\"false\" aria-controls=\"lqd-1763574348655-15d8c6ca-3e4a\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tIs my site\u2019s data secure?\n\t\t\t\t\t\t\t                                <span class=\"accordion-expander\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n                        <\/a>\n\n                    <\/h4>\n                <\/div>\n\n                <div id=\"lqd-1763574348655-15d8c6ca-3e4a\" class=\"accordion-collapse collapse\"\n                    data-bs-parent=\"#vc_accordion_696a3a93649bb\" role=\"tabpanel\" aria-labelledby=\"heading_lqd-1763574348655-15d8c6ca-3e4a\">\n                    <div class=\"accordion-content\">\n\t\t\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Yes. We primarily work on your <strong data-start=\"99\" data-end=\"119\">public content<\/strong> (website, product pages, editorial content) and, if needed, on documents that <strong data-start=\"201\" data-end=\"240\">you choose to share with us<\/strong>. We do not access your internal systems (CRM, back-office, analytics tools\u2026) without explicit consent, and the data is not <strong data-start=\"370\" data-end=\"430\">ever sold or reused outside of your audit<\/strong>.<br data-start=\"431\" data-end=\"434\" \/>All analyses are conducted within a framework compliant with <strong data-start=\"495\" data-end=\"503\">GDPR<\/strong>, with access restricted to the project team and a <strong data-start=\"554\" data-end=\"587\">limited retention period<\/strong> defined contractually.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><style>@media (min-width: 992px) { .liquid-row-responsive-696a3a9365047 {padding-top:6% !important; padding-right:0px !important; padding-bottom:4% !important; padding-left:0px !important;  }  }    <\/style><section id=\"mesurez\" style=\"background:linear-gradient(90deg, rgb(26,31,43) 0%, rgb(0,0,0) 41.40127388535032%);\" data-bg-image=\"url\" class=\"vc_row vc_custom_1761546762783 liquid-row-responsive-696a3a9365047 liquid-row-shadowbox-696a3a936505d vc_row-has-fill vc_row-has-bg\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><style>@media (min-width: 768px) { .liquid-column-responsive-696a3a93651f2 > .vc_column-inner {margin-bottom:35px !important;  }  } @media (min-width: 992px) { .liquid-column-responsive-696a3a93651f2 > .vc_column-inner {margin-bottom:65px !important;  }  } <\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8 text-center text-sm-center text-md-center text-lg-center liquid-column-696a3a93651f1 liquid-column-responsive-696a3a93651f2\"><div class=\"vc_column-inner  vc_custom_1761309710642\" ><div class=\"wpb_wrapper\"  data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\"all-childs\",\"duration\":\"1600\",\"startDelay\":\"450\",\"delay\":\"160\",\"ease\":\"power4.out\",\"direction\":\"forward\",\"initValues\":{\"y\":60,\"transformOriginX\":50,\"transformOriginY\":50,\"transformOriginZ\":\"0px\",\"opacity\":0},\"animations\":{\"y\":0,\"transformOriginX\":50,\"transformOriginY\":50,\"transformOriginZ\":\"0px\",\"opacity\":1}}'><style>.ld_fancy_heading_696a3a9365326 h2{color:rgb(255, 255, 255);}.ld_fancy_heading_696a3a9365326 h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_696a3a9365326 h2 {font-size:38px; }  } @media (min-width: 992px) { .ld_fancy_heading_696a3a9365326 h2 {font-size:38px; }  } .ld_fancy_heading_696a3a9365326 h2 {margin-top:1em !important; margin-bottom:1em !important;  } .ld_fancy_heading_696a3a9365326 .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_696a3a9365326 h2 {font-size:8vw; } @media (min-width: 768px) { .ld_fancy_heading_696a3a9365326 h2 {font-size:38px; }  } @media (min-width: 992px) { .ld_fancy_heading_696a3a9365326 h2 {font-size:38px; }  } .ld_fancy_heading_696a3a9365326 h2 {margin-top:1em !important; margin-bottom:1em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_696a3a9365326\">\n\t<h2 class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default\"   >  Let\u2019s talk about your GEO challenges<\/h2><\/div><style>.ld_fancy_heading_696a3a936541f p{color:rgb(255, 255, 255);}.ld_fancy_heading_696a3a936541f p {font-size:18px; } .ld_fancy_heading_696a3a936541f p {line-height:1.44em; } .ld_fancy_heading_696a3a936541f p {--element-line-height:1.44em; } .ld_fancy_heading_696a3a936541f p {font-weight:500; } .ld_fancy_heading_696a3a936541f p {margin-bottom:2.75em !important;  } .ld_fancy_heading_696a3a936541f .lqd-highlight-inner{height:0.275em!important;bottom:0px!important;}.ld_fancy_heading_696a3a936541f p {font-size:18px; } .ld_fancy_heading_696a3a936541f p {line-height:1.44em; } .ld_fancy_heading_696a3a936541f p {--element-line-height:1.44em; } .ld_fancy_heading_696a3a936541f p {font-weight:500; } .ld_fancy_heading_696a3a936541f p {margin-bottom:2.75em !important;  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_696a3a936541f\">\n\t<p class=\"ld-fh-element lqd-highlight-underline lqd-highlight-grow-left text-decoration-default lqd-split-lines\"   data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'>  Every company has different priorities when it comes to AI. If you don\u2019t find your answer in the FAQ, speak directly with a Poliris expert: we analyze your situation and recommend the best course of action.<\/p><\/div><div class=\"vc_row vc_inner vc_row-fluid liquid-row-shadowbox-696a3a936553c\"><div class=\"ld-container container-fluid\"><div class=\"row ld-row ld-row-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12 liquid-column-696a3a9365633\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\" ><div class=\"header-module module-button\">\n\t<style>.ld_button_696a3a9365aea.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_696a3a9365aea.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_696a3a9365aea.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_696a3a9365aea{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);}.ld_button_696a3a9365aea:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(0, 0, 0);}.ld_button_696a3a9365aea .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_696a3a9365aea:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_696a3a9365aea:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}.ld_button_696a3a9365aea {font-size:14px; } .ld_button_696a3a9365aea {line-height:1.25em; } .ld_button_696a3a9365aea {--element-line-height:1.25em; } .ld_button_696a3a9365aea {font-size:14px; } .ld_button_696a3a9365aea {line-height:1.25em; } .ld_button_696a3a9365aea {--element-line-height:1.25em; } .ld_button_696a3a9365aea {font-size:14px; } .ld_button_696a3a9365aea {line-height:1.25em; } .ld_button_696a3a9365aea {--element-line-height:1.25em; } <\/style><a href=\"#contact-modal\" class=\"btn btn-default circle btn-bordered border-thin btn-has-label ld_header_button_696a3a9365710 ld_button_696a3a9365aea\" data-lqd-lity=\"#contact-modal\" >\n\t<span>\n\t\n\t\t\t\t\t<span class=\"btn-txt\" data-text=\"Parler \u00e0 un expert\" >Talk to an expert<\/span>\n\t\t\n\t\t\t\t\t<\/span>\n<\/a>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Besoin de clart\u00e9 ? Vos questions sur le GEO et nos audits Le Generative Engine Optimization est encore nouveau pour beaucoup d'entre vous. Nous avons regroup\u00e9 ici les r\u00e9ponses aux questions les plus fr\u00e9quentes sur nos m\u00e9thodes, nos livrables et la mani\u00e8re dont Poliris vous accompagne. Explorez la FAQ ci-dessous pour trouver des r\u00e9ponses rapides [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1388","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/pages\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/comments?post=1388"}],"version-history":[{"count":22,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/pages\/1388\/revisions"}],"predecessor-version":[{"id":2464,"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/pages\/1388\/revisions\/2464"}],"wp:attachment":[{"href":"https:\/\/poliris.io\/en\/wp-json\/wp\/v2\/media?parent=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}