Faq – Poliris

Need clarity?

Your questions about GEO and our audits

Generative Engine Optimization is still new for many of you. We’ve compiled answers here to the most frequently asked questions about our methods, deliverables, and how Poliris supports you. Explore the FAQ below to find quick and precise answers.

What is GEO?

The Generative Engine Optimization (GEO) refers to all techniques aimed at optimizing a brand’s presence in responses generated by AI engines (LLMs).
In practical terms, this involves optimizing your content, site structure, and reputation signals so that AIs can easily find you, cite you accurately, and represent you faithfully according to your positioning.

Which AI platforms are supported?

We analyze your visibility exclusively on the main AI engines (General-purpose LLMs): those that generate comprehensive answers using the web and their training data (ChatGPT, Perplexity, Gemini, Mistral, Claude, Deepseek).

We do not audit specialized assistants or vertical AIs (for example, assistants integrated into highly specific business tools).
The goal is to measure your presence where your customers ask “general” questions about your market, products, or competitors.

What does the scoping audit include?

The scoping audit is a quick initial overview of your presence in AI engines. It specifically includes:

an visibility ranking of your brand vs. your main competitors,
the top sentiment qualifiers used by AI to describe you,
an accessibility status (to what extent your content is discoverable/usable by LLMs).

It is a preliminary assessment, designed to decide on action priorities and determine whether a full audit is appropriate..

What does the full audit include?

The full audit provides a comprehensive and actionable view :

a multi-LLM analysis (overall and by segment/product/market),
a detailed perception : brand radars, mapping of strengths/weaknesses, main qualifiers used by AI,
an Access / Structure / Content audit of your key pages, with scores, prioritization, and GEO action plan.

This is the basis for a genuine GEO roadmap for your brand.

What is the difference between a scoping audit and a full audit?

Scoping audit

Quick, focused on overall visibility, sentiment, and accessibility;
Ideal for understanding your position relative to competitors and setting priorities.

Comprehensive audit

In-depth analysis across multiple LLMs and segments;
Detailed diagnosis of Access / Structure / Content, brand perception, and a structured action plan.

In short: the scoping audit is used to decide where to goand the comprehensive audit to decide exactly what to do.

How do you assess AI sentiment?

We analyze AI engine responses to extract:

the key attributes associated with your brand,
the strengths highlighted,
the weaknesses or areas of uncertainty,
any potential gaps with your current positioning.

We aggregate these indicators, then we contextualize them against your positioning and brand.

The goal is twofold:

to correct what is still circulating (outdated data, biased or incomplete perceptions),
to emphasize your strengths (additional evidence, reference content, client cases, etc.).

How do you measure visibility?

We build a set of representative test queries for your market:

brand queries,
product/service queries,
“problems/needs” queries from your customers.

We test them on the main LLMs. The results are then consolidated to produce:

of visibility rankings (your brand vs. your competitors),
of explicit gaps by product, by segment, and by AI engine.

You can see very clearly where you are cited, where you are not, and who occupies the space.

What action plans does Poliris propose after the audit?

After the audit, you don’t just receive scores: you receive a concrete action plan.

At Poliris, we provide you with clear and easy-to-implement recommendations to boost your presence in the AI landscape:

How to optimize your content so that they are understood and cited by AI engines,
How to select and structure your keywords and topics to align with user intents,
Which gaps and competitive opportunities to prioritize.

These are ideas that are practical, prioritized, and immediately actionablethat your internal teams or agencies can implement today.

What are the timelines?

For thescoping audit, you receive the results within 24 hours after the scope is validated and the necessary information is received.

For thecomprehensive audit, the duration depends on the scope being analyzed (number of brands, markets, languages, competitors…). The steps and milestones (kick-off, data collection, interim analyses, reporting) are defined with you at the start of the project to secure the schedule and team involvement.

What deliverables do you receive?

At the end of a GEO audit, you receive:

an detailed report (PDF and/or slides);
of detailed and prioritized recommendations, structured by pillar and by segment;
an feedback workshop with your teams.

Optionally, we can also set up:

an monthly dashboard to track GEO visibility,
a regular monitoring on the evolution of your position versus competitors.

Which markets/languages do you cover?

We operate worldwide.
Our methodology adapts to the required language : we define with you the priority markets, the languages to audit, and the most relevant AI engines for each region.

Do you work with SEO agencies?

Yes, on a B2B2B.

We are co-building the GEO action plans with your partners: SEO agencies, integrators, internal web teams… The goal is to:

translate GEO insights into concrete actions (technical, content, popularity),
accelerate execution, relying on the teams already in place rather than replacing them.

How is the score calculated per pillar?

For each tested URL, we evaluate three dimensions:

Access – the ability of AI engines to find and use the page,
Structure – how the information is organized and tagged,
Content – the quality, clarity, and alignment with search intent.

Each page receives a score for Access / Structure / Content.
These scores are then consolidated at the domain, product, or segment level to help you prioritize the highest-impact initiatives.

What ROI can be expected?

GEO primarily aims to improve your visibility and credibility in generated responses. It is therefore difficult to quantify immediate ROI in terms of sales, but you can expect:
– an increase in qualified traffic from AI and search engines that incorporate generative answers;
– a reduction in support costs thanks to more comprehensive automated responses;
– an improvement in your online reputation. Results vary depending on your starting point and the speed of implementing the recommendations.

Why is GEO essential?

The web no longer informs only humans; it now also feeds AI. Traditional SEO tools, however, are not suited for AI.

Is my site’s data secure?

Yes. We primarily work on your public content (website, product pages, editorial content) and, if needed, on documents that you choose to share with us. We do not access your internal systems (CRM, back-office, analytics tools…) without explicit consent, and the data is not ever sold or reused outside of your audit.
All analyses are conducted within a framework compliant with GDPR, with access restricted to the project team and a limited retention period defined contractually.

Let’s talk about your GEO challenges

Every company has different priorities when it comes to AI. If you don’t find your answer in the FAQ, speak directly with a Poliris expert: we analyze your situation and recommend the best course of action.

Talk to an expert

Tell us about your GEO challenges and your market priorities.

Your questions about GEO and our audits

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